Lindsay Dodgson

Gen Alpha tweens are only 14 and under, but they are already obsessed with expensive skincare they don't need.

Baby naming consultants who rifle through lists and come up with the right fit for families are turning their curiosity into lucrative careers.

There's a discussion on social media about problems in the tattoo industry, with customers becoming far more selective.

YouTube is full of creators trying to imitate MrBeast's style. But there's a difference between being influenced and copying, and only one will work.

MrBeast is on track to overtake T-Series and have the most-subscribed to channel in the world. But he warned fans not to get carried away.

The "pay off each other's debt" trend is taking off on TikTok, with people offering views and engagement on each other's videos to help boost revenue.

Many content creators have suffered from exponential growth followed by a dramatic nosedive. But MrBeast's business hasn't succumbed to that trend.

Clapper was set up as a platform for millennials and Gen X. It's now adjusting its strategy to appeal to younger audience as a TikTok ban looms.

The thrill of fast fashion on TikTok shop and budget sites like Shein wears off quickly for Gen Zers who can't stop spending.

Black creators spoke with Business Insider about why they fear a potential TikTok ban.