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Picture this: DeuxMoi — famed gossip account with two million devoted Instagram followers — is fresh out of the shower. Her hair is wet, and she’s cozied up in a plush bathrobe. You can’t envision her face, but if you listen to her “Deux U” podcast, then you know her voice. She’s the purveyor of Hollywood’s juiciest blind items, anonymous tips, nanny drama, you name it. And today, she’s ready to test some celebrity-owned beauty products. (Again.)
This time, the assignment is hair care. After posting about the Lolavie Glossing Detangler from Jennifer Aniston’s line, her DMs were swarmed with questions about other celebrity hair brands. “It’s the holy grail for me of hair products,” DeuxMoi tells POPSUGAR. “When I talked about why I liked it, I’ve never gotten more feedback from people wanting to know more.”
There are plenty of A-list options to choose from, after all, including (but not limited to) Jonathan Van Ness’s JVN Hair, Tracee Ellis Ross’s Pattern Beauty, and, yes, Aniston’s Lolavie. Still, the hair space is more nuanced than other categories like makeup or fragrance. When considering products, you have to take into account your individual hair type and texture, and not all formulas are one size fits all.
For DeuxMoi’s fine and wavy hair, we zeroed in on one of the more universal subcategories and one that nearly every celebrity hair brand has: leave-in conditioner. As a novice to the space, the mission was to find a formula that’s hydrating but not heavy. “I want to be convinced I need a leave-in conditioner, because I don’t usually use them. That’s the challenge,” she says.
In the slides ahead, read as DeuxMoi tries six celebrity-owned leave-in conditioners — noting on texture, scent, packaging, and price point — and spills her unfiltered opinion on each. Welcome to the live testing session.
