• Google is in a tough spot following public AI snafus.
• There’s a growing chorus of voices calling for Pichai to step aside.
• Analysts believe Google’s search business is keeping it safe for now, but a change in leadership may be needed.

It’s tough in the Googleplex right now.

The search giant, already feeling the heat of sudden and fierce competition in AI, has been making some very public snafus.

Google just hit pause on its Gemini image generator, which was creating historically inaccurate pictures. The slip-up was so bad it sent the company’s stock tumbling, and had CEO Sundar Pichai address the troops, calling the situation “completely unacceptable.”

The debacle has strengthened the narrative that Google is suddenly behind in the AI race, and now there’s a growing chorus of voices calling for CEO Sundar Pichai to be replaced.

Analyst and Stratechery author Ben Thompson wrote this week that Google was in need of a transformation that would “mean removing those who let the former run amok, up to and including CEO Sundar Pichai.” Thompson’s newsletters are widely read by Googlers and others in Silicon Valley.

Bernstein internet analyst Mark Shmulik also ruminated on whether it was time for a shake-up at the top of the internet giant, in a research note published this week.

“The most recent saga only further raises increasingly louder questions around whether this is the right management team to guide Google into this next era,” he wrote. Business Insider reached out to Google for comment.

Google isn’t good at rushing

Combined with a prior Bard slip-up, where Google’s AI chatbot made a stock-knocking error in a public demo, Google looks like a company that is suddenly rushing.

And here’s the problem: Google isn’t good at rushing, thanks to what insiders say is too much bureaucracy and an aversion to harming its search business.

Pichai, who was appointed CEO of Google in 2015, and Alphabet in 2019, has proven a strong peace-time CEO for the company. He’s been an effective and steady hand who protects Google’s prized search business and deals diplomatically with regulators. His tenure has been good for shareholders: Google’s market cap is currently around $1.7 trillion, up from just over $400 billion in 2015 when Pichai took over.

Stasis at the Googleplex

But as Business Insider reported this week, there are concerns among current and former employees that a stasis has set in at the Googleplex, and that those problems are now surfacing publicly as the company tries to ship products to market as fast as it can.

Aravind Srinivas, Perplexity CEO and former OpenAI researcher (and Google and DeepMind intern), also weighed in on the debate about Pichai’s future this week, and even theorized who might replace the CEO (he did, however, emphasize his admiration for Pichai).

“Sundar is also the CEO of Alphabet, and he is best positioned to appoint the CEO of Google,” whether that’s someone new from outside the company, or an internal candidate, or “having himself continue,” Srinivas wrote on X.

Marissa has views

Even Marissa Mayer, who was Google’s 20th employee and worked there for 13 years, got involved in the debate.

Responding to a tweet by Color Health CEO Othman Laraki, who said Google as facing an “unsolvable problem,” Mayer defended Google somewhat.

“I want them to win and they can,” she wrote, but added: “They’ve got to get focused on innovation and adopt a “challenger” (as opposed to a/the market leader) mindset.”

Shmulik does say that he’s “not ready to declare Google Search dead or even at risk from Generative AI” until users start moving to other platforms for their search queries.

But that may come sooner rather than later. Gartner recently predicted that traditional search will see a 25% drop by 2026 due to AI alternatives — such as Perplexity’s chatbot-style offering.

Google knows this is the reality it’s faced with, and so it’s developing a new AI-powered search, slowly but surely. But the latest snafu has analysts worried about the long-term prospects, and whether Pichai can power Google through one of the biggest storms it’s ever faced.

The question is, if not Pichai: who?

Are you a current or former Googler with a tip? You can contact Hugh Langley encrypted messaging apps Signal and Telegram (628-228-1836) or email.