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Prime Day 2023 ends tonight and we’re still working hard to round up all the best deals. There are only a few hours remaining in this year’s Prime Day sale, so make sure you act quickly to get these savings while you still can.
For Tech deals, we’ve seen great Prime Day savings on gaming essentials, phones, TVs, laptops, Apple Watches, headphones, monitors, and more. On the lifestyle side, we’re also tracking deals for pillows, mattresses, vacuums, clothing, air purifiers, and Nespresso products. You can also check out our under $25 and lowest price guides.
We’ll be adding new Amazon Prime Day 2023 deals here until the very end of the sale tonight, so keep checking in to see what we’re highlighting as the best deals.
Prime Day deals: Quick links
- Amazon Echo: Save on Echo speakers and other smart home devices
- Apple: Save on AirPods, Apple Watches, Beats accessories, and more
- Apparel: Save on clothes for the family from Amazon Essentials
- Back to school: Save on school supplies, computers, uniforms, and backpacks
- Beauty: Save on popular skincare products, hair care products, and grooming tools
- Computing: Save on SSDs, external hard drives, and microSDs
- Google: Save on Google Pixel smartphones, Pixel Watches, Pixel Buds, and bundles
- Headphones: Save on Bose, Beats, Sony, Apple, and more
- Pets: Save on pet food, treats, furniture, and accessories
- Travel: Save on backpacks, luggage, packing cubes, and more
- TVs: Save on 4K, 8K, OLED, and budget TVs
- Video games: Save on consoles, gift cards, controllers, and video game titles
Some of our favorite deals so far include saving $30 on the fan-favorite Wonderboom 3 waterproof speaker, snagging a new Apple Watch Series 8 for under $280, and finding high-quality 4K monitors for hundreds of dollars off. We’re also keeping a close eye on what our readers are buying, and we’ve put together a great guide with all of this year’s most popular deals.
Remember, you must be a Prime member to enjoy these exclusive discounts. If you don’t have Prime, you can pick up a 30-day free trial to unlock these deals.
- Jump to our deal highlights for: Amazon devices | Audio | Sleep | Health & Fitness | Beauty | Style| Home & Kitchen | Vacuums | TV | Computers | Gaming | Pets | More deals
Our deal expert’s top 8 deals for Prime Day 2023
The key to smart shopping during deal events like Prime Day is having a discerning eye for what is actually a “good deal.” Just because a product’s price is highlighted in red doesn’t automatically make it good; some products are on sale so often that they’d need an even deeper price drop to be truly worth adding to your cart.
You can be a more informed shopper by researching products, using price trackers, and keeping tabs on big-ticket items you’re holding out on so you can buy with confidence during sales. Or, you can spare yourself the trouble and let us do that for you.
As a reporter/editor who has specialized in deals for over five years, I’ve seen my fair share of incredible price drops and disappointing price flops. Prime Day 2023 is full to bursting with the former — there are countless great deals that are worth taking advantage of before the event ends tonight. I’ve pulled out eight cant-miss highlights that have caught my attention as the best deals of Prime Day.
– Sarah Saril, associate editor
- Aeropress Coffee Press is down to $29 (from $40): This compact coffee press has a cult following for the incredible cup it can brew, and right now it’s down to the best price it’s seen in years.
- Apple Fire TV Stick 4K Max is down to $25 (from $55): The most powerful and capable of the Fire TV Stick lineup is over half off for Prime Day — a new all-time low.
- Apple Watch SE 44mm with GPS (2nd Gen) is down to $280 (from $330): The Apple Watch SE is an excellent choice for first-time smartwatch users because of its lower price point. This is only $10 more than the previous all-time low, and we don’t expect to see it drop again until the fall.
- Blue Yeti USB Microphone is down to $80 (from $130): When the pandemic hit, USB mic deals disappeared. The price drops have been returning with time though, like this great low price of $80 for a capable and simple-to-setup Blue Yeti.
- Coway Airmega 200M is down to $150 (from $230): I’ve had a Coway Air Purifier for years now, and it has made a world of difference that’s worth paying full price for. This one is even more worth it at this new all-time low.
- Kindle Paperwhite is down to $90 (from $140): Our top Kindle pick is down to a new all-time low, making it even cheaper than a budget Kindle.
- Logitech G305 Lightspeed is down to $30 (from $50): My personal favorite mouse for everything from gaming to working is back down to its all-time low price of $30.
- Vitamix 5200 is down to $300 (from $480): This seriously-powerful blender puts other blenders to shame — and it’s $180 off in this rare price drop.
Prime Day deals: Amazon devices
Only Black Friday gets close but if you want the year’s lowest prices on an Amazon device, Prime Day is the time to strike. If you’ve been curious about Kindles for a while, we’d heartily recommend the super cheap $65 option below. We’ve tested all of the current lineup and still use that one more than its fancier counterparts.
A 4K Fire Stick is an excellent upgrade to any TV’s app collection, and that Echo Dot with a clock is pretty tempting. As for the Fire Tablets, they’re certainly lacking in power and polish but they are much cheaper than an iPad and acceptable for the basics.
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The newest Echo Show 5 (2023) comes with noticeable sound improvements while retaining the Alexa-powered smart display experience that lets you run your smart home and digital life from one hub. It’s 50% off during Amazon’s Prime Day sale.
Amazon’s Echo Studio offers high quality audio that’s a big step above the standard Echo model. It has Dolby Atmos spatial audio, and also includes a Zigbee hub for the ultimate smart home control. It’s 23% off for Prime members only.
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Prime Day deals: Lightning Deals
Get them while they’re hot! These will come and go at an alarming speed (ok, alarming to anyone trying to keep this article up to date, at least). You’ll find them here at Amazon if you’d like to browse the latest selection directly.
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Prime Day deals: Audio
If you were going to ask us which category always comes through on Prime Day besides Amazon’s own devices, we’d have to say audio, especially headphones. Prime Day 2023 has come out fighting with even discount-averse Apple reveling in major price cuts on all AirPods. Beats, Bose, and more are coming out with new deals too.
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Q Acoustics M20 Bluetooth Speakers HD Wireless Speakers Music System Black
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Prime Day deals: Sleep
This might be the last big sale event of the next few months and hundreds of dollars will be saved on some of the best mattresses we’ve tested over the years. We’ve also found some lush discounts on pillows to go with them. You can put a price on a good night’s sleep, and it’s cheaper today.
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The softer-than-average firmness of the Siena Memory Foam Mattress makes it the ideal choice for side sleepers, especially those who overheat.
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The Leesa Hybrid Pillow’s cooling gel side provides ice-like relief from neck pain, while the quilted side offers a more traditional pillow experience for nights when you don’t need as much support.
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Prime Day deals: Health & Fitness
Be it fitness trackers, protein powder, treadmills, yoga mats, dumbbells, or more, we’ve been digging out a great selection of top products to clutter up your spare room. No wait, to use. Come on! We’ve got this! These are all cheaper than buying a Peloton to hang your laundry on.
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Optimum Nutrition Gold Standard 100% Whey Protein Powder (Double Rich Chocolate)
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Prime Day deals: Beauty
Hairdryers are one of the big winners of this year’s Prime Day deals, as is skincare with a lovely selection of oils and serums on offer. Take a look below, as there are totally enough other extras to have a small spa weekend at home.
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CosMedix Peptide-Rich Defense Face Moisturizer with SPF 50 Sunscreen:
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This tinted lip oil is a cult-favorite product that will moisturized your lips while adding color.
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Prime Day deals: Style
We’ve got you covered for head-to-toe deals across the fashion world today. Wait, that’s a lie; we haven’t found a good hat deal yet.
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Drawing cues for the original trucker, this sherpa-lined version is great for staying warm in colder weather.
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Prime Day deals: Home
Summer is starting to crank it up, so it might be time to pick up a new AC unit from our list. If you’re looking to beef up home security or watch helplessly from work while your pets annihilate your sofa, some very affordable home cameras are on sale right now. The smart plug has also been super popular this year, as it’s a very cheap way to ‘smartify’ basic devices like lamps or fans.
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Tide Tide PODS Liquid Laundry Detergent Soap Pacs, 4-n-1 with Febreze, HE Compatible
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Prime Day deals: Kitchen
Coffee fans are always in Amazon’s sights on Prime Day, with various Nespresso machines and cold brew gadgets on offer. You’ll find great deals on air fryers, ice machines, knives, pans, and more for elsewhere around the kitchen.
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Greenlife Soft Grip 16-piece Ceramic Coated Aluminum Non-Stick Cookware Set
One of the few nugget ice makers on the market, the GE Profile does one task perfectly: making chewable nugget ice. It’s a bulky and pricy appliance, but the unique production is worth it if you’re a nugget ice loyalist.
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Nespresso Machine by De’Longhi with Milk Frother Lattissima Pro Espresso
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This De’Longhi air fryer has eight other functions. It toasts, grills, broils, bakes, roasts, reheats, and otherwise keeps your oven-bound delights warm until you’re ready to eat. This stainless steel, 14L model has a digital interface with manual knobs. At $150, this Prime Day price is the lowest ever.
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Prime Day deals: Vacuums
The rise of the robot vacs in your home kind of seems inevitable at this point, and Prime Day is an excellent opportunity to get one for less, especially as some of the best ones we’ve tested are on offer. If you’d prefer a traditional vacuum cleaner as you don’t live in a show house with no clutter on the floor, or have, you know, stairs, then you’ll find plenty of uprights and handhelds below too. No handheld robot ones, though.
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Shark’s vacuums have earned a reputation for sucking up dirt like the real thing inhales its prey. This “Pet Pro” stick vacuum has a self-cleaning brushroll that traps pet hairs and other stubborn particles. Now 35% off for Prime Day, the current $169.99 matches the all-time low price it had during Black Friday.
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Black+Decker Dustbuster Cordless Handheld Vacuum (model HHVI315JO42)
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This Bissell vacuum doubles as a steamer, so you can suck up dirt and mop up sticky substances with a single appliance. It’s 30% off for Prime Day, and comes within pennies of the lowest price ever recorded.
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Prime Day deals: TV
The problem with waiting until Black Friday for a TV deal is that it’s months away, and sometimes the price difference you were hoping for doesn’t even turn up. Movie fans and gamers have plenty to choose from today in the discounted OLED department. If you don’t need those high-end features, there are plenty of really good 4K TVs for a few hundred bucks. There are some perfectly serviceable sets from just $65 on the budget end of the scale.
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Prime Day deals: Computers
On the broader computing sphere, there’s a very, very good deal on the super slim M1 MacBook Air that saves you some serious cash over the newer M2 model.
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The ROG Flow is a powerful gaming laptop that can also function as a tablet when removing the included detachable keyboard. It has 13-inch 120Hz display, Intel Core i5 processor, 16GB of RAM and a 512GB SSD, and you can use it with the XG Mobile eGPU for a powerful, portable gaming solution. down a massive $440 dollars following a 34% price cut, which is the best price we’ve seen so far
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This ASUS RTX 3060 Ti graphics card offers blazing-fast ray-tracing performance. In 2023, it still has enough power to max out any game in 1080p and also does very well for 1440p gaming. GPUs are rarely sold at their original MSRP these days, but this Amazon deal is the lowest we’ve ever seen for this specific card.
The Acer Nitro 5 is a powerful budget gaming laptop that can play most modern games with ease, but also suffers from a dim screen and cramped trackpad. Models are available in a variety of configurations with different Intel and AMD chips.
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With lots of storage space and high transfer speeds, this external Western Digital hard drive is great for users who need to transport files quickly.
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SteelSeries Apex Pro TKL 2023 Ed. Mechanical Gaming Keyboard
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Prime Day deals: Gaming
Gaming has always been a bit hit-and-miss on Prime Day, but we’ve found a few hardware highlights, like PS5 SSDs, some controller deals, and some of the best Switch games to own.
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This WD Black SN850 is a gaming-ready M.2 NVME SSD. Lower than ever, this PS5-ready model includes a heatsink, and it offers a sizable speed boost compared to the PS5’s internal storage, with read speeds up to 7,000MB/s.
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Prime Day deals: Pets
It’s Prime Day for pets, too, and there are deals on everything from cheap treats to fancy automatic cat litter boxes. This is a good chance to stock up on flea treatments, too, as they can be really expensive when there’s no deal to be found. And did you know mattress specialists Casper now make dog beds? You do now!
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More Prime Day deals
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He has over 16 years of online journalism experience and a UK University degree in Journalism and Film & Media. Initially working as a freelance gaming journalist and eCommerce editor, he later joined Future Publishing in 2016 as their first-ever Deals Writer at TechRadar. Over the next six years, he became the Deals Editor at TechRadar, then Managing Editor of Hardware & eCommerce at GamesRadar before moving over to Future’s mobile tech division to become the eCommerce Content Director for Android Central, iMore, and Windows Central.
Over the years, Brendan has written about a wide range of subjects. Be it covering game previews at GamesCom in Germany, listing the best Amazon Prime Day deals, reviewing gaming controllers, Kindles, and folding smartphones, or even international guides on buying a mattress – he’s still quite annoyed that the UK and US have different sizes and names for them.
More recently, he’s been covering international How to Watch guides on various sporting events like Formula 1, tennis, Champions League, cricket, or the hottest new movies and TV shows.
Outside of work, you’ll find Brendan trying to make a dent in various watchlists across streaming apps or playing games on his Series X or PS5, usually downloading (hoarding) yet more Game Pass games or grumbling about how open-world games should be scrapped for a solid 10-hour experience like the Uncharted series.
When he’s not putting digital pen to digital paper, Rick enjoys seeing live music, playing soccer, catching up on Netflix shows, and riding his bike. An Oregonian for much of his life, Rick now resides in Brooklyn.
He can be reached at [email protected] or on Twitter @RickStella.
Learn more about how our team of experts tests and reviews products at Insider here.
Learn more about how we test health, fitness, and outdoor products.
After graduating from California State University, Fullerton with a degree in Marketing, Sarah started out as a Freelance Deals Writer at Wirecutter; there she focused on newsletter creation, social media promotion, and syndication in addition to deals writing before stepping into a full-time role. Her accomplishments from this position, in addition to the countless deals she’s written, include implementing multiple social media marketing campaigns and launching a Deals Facebook group for the company.
Say hi (or send a picture of your pet) to Sarah at [email protected], or reach her on Twitter at @sarahhahr or on Instagram at @lord_ponty.
Learn more about how our team of experts tests and reviews products at Insider here.
Learn more about how we research deals.
Outside of Insider, his writing has appeared in publications like Polygon, The Outline, Kotaku, and more. He’s also a go-to source for tech analysis on channels like Newsy, Cheddar, and NewsNation.
You can find him on Twitter @DubsRewatcher, or reach him by email at [email protected].
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