MipTV‘s 61st and final edition in Cannes is seeing an estimated 40% year-on drop in participation, organizers said on Tuesday. During the presser, organizers also outlined plans for MipLondon which will run alongside the London Screenings next February.
This year’s MipTV welcomed 3,537 delegates from 84 countries, including 1,133 buyers, compared with 5,510 participants in 2023.
While unveiling the figures, RX’s entertainment division director Lucy Smith explained the drop in attendance by the “global market” conditions. “Continued consolidation, reduced budgets have all inevitably affected participation numbers here in the spring, as has the increase in the number of industry events in the first half of the year, and that has been going on for a long time. Change is needed, and that’s why we’ve taken action,” Smith continued. She said the participation level still underscored MipTV’s profile as the “biggest international multi-genre market in the first half of the year and the biggest outside of Mipcom.” The October-set market will continue beyond 2024 in Cannes and will take place Oct. 21-24 in 2025.
MipLondon will be located at the five-star Savoy Hotel, as well as the IET London, a screenings venue located at Savoy Place in the West End area. The London transfer will be free for buyers and will not require a flat fee for delegates.
MipLondon will run Feb. 24-27 with a pre-opening on the 23rd. “This is what we believe will meet the market needs. I want to be very clear that MIP London is not about competing with, but it’s about complementing the existing screening set up,” said Smith, adding that MipLondon is “complementary because there are more international companies wanting to go to London in February.”
More to come.
