ADD TO CART
Spring’s new sophistication eschews pastels in favor of ultra-saturated primary hues.
by Christina Holevas
April 1, 2024
![Mona Tougaard photographed by Rafael Pavarotti, styled by Katie Grand.](https://i0.wp.com/iverifyu.com/wp-content/uploads/2024/04/46f46cc2-9038-4854-9059-ac949707c279-49781a75-4bec-41aa-9c03-95f3e3384312-wm202301pava_73-1.jpeg?w=1290&ssl=1)
Mona Tougaard wears a Valentino coat; Calzedonia tights; Prada shoes; stylist’s own gloves. Photographed by Rafael Pavarotti, styled by Katie Grand
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For the past few seasons, the fashion crowd has been seeing red — literally. Poppy hues have been popping up everywhere, from the Ferragamo runway to Zoe Kravitz’s lone sock. But has the shade hit over-saturation? If the masses are ready for another It color, the Spring 2024 collections had plenty of options to propose. Whether as a full look or in the form of punchy extras, designers didn’t shy away from a range of brights this spring. At Miu Miu, yellow leather pieces brought to mind a chic take on Paddington Bear, while at Tory Burch, a sleek look in full purple made us see the royal-coded color in a new light. At Ferragamo, Maximillian Davis took a break from his signature bright red to show looks in a clover-worthy kelly green. Bottega Veneta proposed flaming orange, while at Loewe, Jonathan Anderson captured cobalt in the form of an oversized knit. If you’re also feeling a bit color-curious this season, shop our edit of bright spring staples below.
Not So Mellow Yellow
Miu Miu Spring 2024
Victor VIRGILE/Gamma-Rapho/Getty Images
![PARIS, FRANCE - OCTOBER 03: A model walks the runway during the Miu Miu Ready to Wear Spring/Summer ...](https://i0.wp.com/iverifyu.com/wp-content/uploads/2024/04/cf145064-a271-4a85-a055-e3b90f0c0726-getty-1715274788.jpg?w=1290&ssl=1)
Purple Reign
Tory Burch Spring 2024
Victor VIRGILE/Gamma-Rapho/Getty Images
![NEW YORK, USA - SEPTEMBER 11: A model walks the runway during the Tory Burch Ready to Wear Spring/Su...](https://i0.wp.com/iverifyu.com/wp-content/uploads/2024/04/7b38fe11-c9d4-411a-871e-e68dfa62c348-getty-1676239115.jpg?w=1290&ssl=1)
Green Means Go
Ferragamo Spring 2024
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![MILAN, ITALY - SEPTEMBER 23: A model walks the runway at the Ferragamo fashion show during the Milan...](https://i0.wp.com/iverifyu.com/wp-content/uploads/2024/04/ac5708bc-ec4a-401d-b95a-b43519fd6935-getty-1697615553.jpg?w=1290&ssl=1)
Orange Crush
Bottega Veneta Spring 2024
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![MILAN, ITALY - SEPTEMBER 23: A model walks the runway at the Bottega Veneta fashion show during the ...](https://i0.wp.com/iverifyu.com/wp-content/uploads/2024/04/f2117997-9685-4c81-9f48-98e9d69c8663-getty-1698334310.jpg?w=1290&ssl=1)
Feeling Blue
Loewe Spring 2024
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![PARIS, FRANCE - SEPTEMBER 29: (EDITORIAL USE ONLY - For Non-Editorial use please seek approval from ...](https://i0.wp.com/iverifyu.com/wp-content/uploads/2024/04/d3f16da9-06f3-4bcb-899e-223c1a4c7603-getty-1708551640.jpg?w=1290&ssl=1)
This post was originally published on W Magazine