Gideon Grudo

Gideon Grudo

Hawthorne’s Personalized ‘Self-Care’ Products Take the Guesswork Out of Men’s Hygiene

Scouted/The Daily Beast/Hawthorne.Scouted selects products independently. If you purchase something from our posts, we may earn a small commission.I don’t generally consider myself an oaf or anything like that, but until recently, I have never taken the time to buy skincare, deodorant, hair, or grooming products with intention. The soap- and shampoo-labeled bottles on the lower shelves at pharmacies were all the guidance I needed. If I ran out of one, I’d usually use the other interchangeably until I had time to get to a pharmacy (e.g., shampoo as body wash and vice versa). Besides, isn’t face wash only for people with acne? Apparently not. Hawthorne, a personalized men’s hygiene and body care subscription service, recently asked me to take its quiz and sent me a custom-made personal care package. While I was skeptical at first, I now understand why people are particular about what they use on their face, body, hair, and even underarms—I’ve never felt more clean. Read more at The Daily Beast.