SXSWA new documentary exposing the hellish landscape of Brandy Melville reports that the male-run company is racist towards non-white employees, steals designs from other stores, and has an obsession with tiny, usually underaged girls. Premiering at the SXSW Film Festival (and airing on HBO later this year), Brandy Hellville and the Cult of Fast Fashion delves into the toxic environment behind the scenes of the California style-themed shop, featuring interviews with both former and current employees, photographers, and former company execs.Until a few years ago, the CEO of Brandy Melville was nearly untraceable online. Kate Taylor, an investigative reporter at Business Insider who broke the news of Brandy’s poor biz practices in a 2021 bombshell exposé, states that this was one of the hardest details to find as she reported on the company. Google any other business, and their CEO will pop up almost immediately. But if you searched for “Brandy Melville” anytime before 2021, no CEO would appear. Taylor was able to connect the dots to Stephan Marsan, who founded the company but had no digital footprint. For a store that’s entirely based on online aesthetics—skyrocketing in fame on Tumblr, Instagram, and Pinterest—it’s pretty odd to have a CEO with no online presence.But that’s always been the vibe of Brandy, a handful of employees and photographers claim: older men—sometimes with braces, sometimes European—who appear out of nowhere and control the entire company. Brandy Hellville features a couple of interviews with former Senior VPs who remain anonymous. These guys mostly preach about the company’s success; one celebrates the fact that “Kyla Jenner” and “Ciley Myrus” sported Brandy garb on their Instagram. Other than picking skinny white blonde girls to spotlight the brand, they seem to lack any brand strategy.Read more at The Daily Beast.