Burberry’s New Swim Collection: Bikinis, Briefs, and Chic Life Vests

Jay Z famously rapped on “‘03 Bonnie & Clyde” that Beyoncé only wore “Burberry to swim”—and we now see why. For Daniel Lee’s first beachwear outing at the British heritage label, the creative director cooked up a collection ready for the surf and sand, with bikinis, briefs, and beach totes all on offer.

The line, named “A Burberry Summer,” also features briefs and shorts done in Burberry’s signature check, as well as bikinis in all-over plaid. For a more subtle look, there’s also a black bathing suit with just a hint of checkers along the edges.

Photographed by the filmmaker Tyrone Lebon, the new swimwear campaign is “an ode to summer escapism inspired by Burberry’s heritage of adventure,” according to a statement from the brand.

The imagery associated with the campaign evokes the feeling of summers spent boating on the Amalfi Coast—or, more appropriately, lounging on the beach in Brighton or Bournemouth.

But our favorite piece from the collection is undoubtedly the life vest—we’ve never seen one chicer. For more details and to shop the collection, visit Burberry’s website.

An actor modeling for a fashion house is no novel thing. But when that actor has the range to transcend the task, commanding the camera with expressions that still evoke high fashion energy? It’s simply beautiful. Such is the case for Florence Pugh, who is the new face of Valentino’s Garavani Rockstud 23 campaign, shown here demonstrating her ability to emote.

Shot by Steven Meisel, the images of Pugh depict the Don’t Worry Darling star running through a range of emotions while rocking the bag in various colorways.

Described by Valentino as “an Encyclopedia of Feelings,” Pugh’s images give the campaign a compelling edge. We wonder if she ended up taking a bite of this Rockstud bag, done in cream with black trim.

In an interview with the New York Times heralding the release of the campaign, Pugh and Valentino creative director Pierpaolo Piccioli chatted about the ads and their “speed-dating relationship,” according to the actress. “I always felt like I’d be very nervous about a fashion or beauty campaign because what if it’s not me?,” Pugh added. “So many times I’ve had to stand up about the way people talk about my body or the way people have tried to change my body. Here I was allowed to show a version of myself doing all of my faces, not sell a version of someone to help sell the products.”

“In the campaign, Florence is screaming, laughing, crying—that’s why she’s there rather than just a model,” Piccioli told the Times. “You have to feel the person in front of you, not the dream of a lifestyle. I think it’s completely over, that idea of a campaign.”

Loewe just released a star-studded campaign for its Paula’s Ibiza line. Starring Emily Ratajkowski (shown here), Karol G, and a host of musicians and artists from around the world, the ads feature garments and accessories from the subbrand that are tailor-made for summer. We’re especially fans of the crocheted dress on Ms. Rata.

But perhaps the most exciting campaign star from Loewe is Devin Halbal, aka Hal Baddie, who makes her fashion ad debut for Paula’s Ibiza. She’s been on her Met Gala behavior for years (and is a noted W favorite), and brands are finally taking notice. For what it’s worth, Loewe has been on the Hal Baddie wave—having brought the TikTok star on a trip to Ibiza in 2022.

Last but absolutely not least, Karol G stands tall in the ocean for the summery collection. We love this sequined take on the brand’s Iraca Basket bag, which coordinates perfectly with a fringed white dress and shades that call to the early aughts.

To shop the summer-ready collection and check out more imagery, visit loewe.com.

LoeweMarc Jacobs’s monogram bag collection has a new face: EmRata. Emily Ratajkowski’s ties to the brand stem all the way back to spring 2016, when the model first walked MJ’s runway that season. Now, the longtime collaborator and friend of the house has her very own campaign celebrating Jacobs’s latest monogram collection.

The Marc Jacobs monogram print was first introduced on Marc’s fall 2021 runway, and is one of the cornerstone styles for the label’s spring ready-to-wear and accessories assortment.

In the ads shot by Harley Weir and styled by Danielle Emerson, Ratajkowski channels a Gothic mood, with brooding looks and plum-colored eye makeup. But in her white elbow-length gloves and oversize ivory jacket, she delivers a dose of the angelic.

And in Coach’s latest mother’s day campaign, Lopez celebrated the upcoming holiday with a shoot photographed and directed by Joshua Woods.

In the images, Lopez channels an Under the Tuscan Sun kind of energy—while modeling looks from the American label’s latest collection, along with accessories like the sunny Tabby handbag, done in pastel pink with floral appliqués. For more, visit coach.com.

Gal Gadot is just one of the A-list faces featured in Tiffany & Co.’s latest “This Is Tiffany” campaign, alongside Zoë Kravitz and Jimin from BTS—and the actress has given W an exclusive look behind the scenes at her shoot for the ads. Gadot wears a selection of earrings, necklaces, and golden bracelets from the Tiffany T and Tiffany HardWear collections in the campaign, which Tiffany & Co. says “distills the essence of Tiffany & Co.’s House icons to their very core.”

The storied jewelry label also describes theme of the collections and their ads as “true, expressive, and real…[driving] home the importance of being oneself.” That’s a concept Gadot is more than comfortable with—the Wonder Woman star appears candid and relaxed in BTS imagery where Tiffany’s signature “T”-shaped pieces are on full view.

The Tiffany HardWear collection, which features prominently in the campaign, was created in 2017 and inspired by the energy and architecture of New York City, the home of Tiffany & Co.

Vanessa Kirby travels through a vine-filled, verdant jungle, beams of sunlight streaming in through the exotic foliage. No, this isn’t a scene from the English actress’ latest movie. This is Kirby’s first campaign as ambassador for Cartier’s Panthère fragrance, watch, and jewelry. Draped in a crimson dress and tasteful touches of gold jewelry from the brand, the English actress makes her debut with a special series of imagery dedicated to the La Panthère fragrance.

In the campaign, Kirby traverses water, tall grass, and a dense forest—before taking on the form of the Cartier Panthère itself. To shop the full line of La Panthère fragrances, click here.

Ice Spice’s chokehold upon the fashion community has been cemented even further. After becoming a fixture at New York Fashion Week’s hottest front rows during the spring 2023 shows, the Bronx native is one of the faces for Heaven by Marc Jacobs’s latest campaign. Shot by Harley Weir and styled by Danielle Emerson, the images depict Ice Spice wearing a selection of the label’s spring collection—captured in the Los Angeles desert.

Aughts legend Liv Tyler makes her Heaven by Marc Jacobs debut—in Lili Kiki platforms, no less.

BTS star Jung Kook is showing a side to himself that fans have never seen before. The singer and performer is making his modeling debut as global brand ambassador for Calvin Klein Jeans and Calvin Klein Underwear with a fresh campaign. Photographed by Park Jong Ha, the advertisements show the world-renowned musician wearing new styles from the brand’s spring 2023 collections, including Calvin Klein ’90s straight denim and an oversize denim jacket.

Jung Kook has been a longtime fan of the CK brand, he said in a statement. “This partnership is very special, as Calvin Klein’s heritage and values resonate with me,” he added. My music is how I communicate with my fans around the world, and I see this partnership as an opportunity to connect with them in a new way.”

Here, Jung Kook models the Calvin Klein logo crewneck tee for the ads, which follow the brand’s “Calvins or nothing” campaign that was released just two weeks ago. Those ads featured Blackpink’s Jennie, Kendall Jenner, FKA Twigs, and more.

You’ve seen Madelyn Cline in Outer Banks as Sarah Cameron, the queen bee from a wealthy family of Kooks who has switched allegiances to a friend group of working-class Pogues. But you’ve never seen the actress like this before. For her first campaign with Stella McCartney, Cline traveled with the sustainable designer to The Gentle Barn animal sanctuary in Santa Clarita, California to photograph McCartney’s summer 2023 collection campaign. Among the animals (whose names and backstories feature prominently in the ads) there are also vegan garments from the line, which first showed at Paris Fashion Week. According to the brand, this shoot was inspired by ‘Change the History’—an activist slogan by Japanese artist Yoshitomo Nara, “whose iconic illustrations and punk social statements feature in the collection. This serves as a call-to-action to a new generation of changemakers, inviting them to raise their voices for our fellow creatures and Mother Earth.”

She may have dressed up as Arya Stark for W’s 2022 TV Portfolio, but Squid Game star Jung Ho-yeon played a different kind of artistic role in her latest campaign for Louis Vuitton’s collaboration with the Japanese artist Yayoi Kusama. Ho-yeon—along with her campaign costars Léa Seydoux, Justin Timberlake, and actress Zhou Dongyu—became a canvas for artwork inspired by Kusama’s signature spots, which decorate the bags, footwear, and clothing offered in the capsule collection.

Seydoux appears in images alongside pieces from the collection, including this handbag scribbled with Kusama’s otherworldly creatures. Shot by Steven Meisel and styled by Carine Roitfeld, the campaign also features Cate Blanchett and Naomi Osaka.

Pumpkins, another popular motif in Kusama’s repertoire, adorn dual bags modeled by Zhou Dongyu, shown here. This collection is the second drop from Louis Vuitton’s collaboration with Yayoi Kusama, and is titled “Creating Infinity.”

Sza’s newest album, SOS, touches upon many nuanced pain points in a woman’s life (men, being in a relationship with a man, and being a man’s “side chick” among them). But SOS also dives into Sza’s personal health and wellness journey—beginning therapy, getting sober, accepting aging, connecting with herself and her body, and learning to love the way she looks. Now, the musician is celebrating her individual beauty in a new campaign for Skims.

For the Fits Everybody underwear campaign, Sza can be seen modeling the brand’s sleek shapewear, panties, and bras. “Sza’s honesty, confidence, and dynamic energy are unparalleled,” Kim Kardashian, cofounder and creative director of Skims, said. “She’s truly the woman of the moment.”

The release date of this campaign is especially timely: it’s coming out on the day of Sza’s final SOS tour stop at The Forum in Los Angeles.

Messika is a French (and more specifically, Parisian) brand through and through. But the family-owned jewelry company went all the way Americana for its spring 2023 campaign. On the mood board: all things American cinema, which called for a standout leading lady. Enter Kendall Jenner, who got in the drivers’ seat of a cherry red Pontiac wearing the contemporary, stacking bracelets and rings from Messika’s latest collection.

Along with Alton Mason, Jenner embarks on a road trip in her woodgrain automobile, embodying “a woman with multiple faces,” according to the brand: “A modern-day Grace Kelly, a new Thelma & Louise, an invincible heroine from a Quentin Tarantino film.”

To celebrate the release of its new mini-size Chanel 22 handbag, the maison tapped Jennie (who has been a brand ambassador since 2017) from Blackpink to star in its latest campaign, along with Lily Rose Depp, shown here; Margaret Qualley; and perennial favorite Whitney Peak.

The ads take on an unconventional look from a design standpoint, by employing a sort of scrapbook approach. But the effect is chic, memorable, and feels quite personal—photos of Jennie carrying the Chanel 22 bag, or Lily-Rose at a party with her purse tucked under her arm look like impromptu snaps their friends could have taken.

Just five weeks after Burberry’s creative director, Daniel Lee, released his first “creative expression” for the brand in the form of a fresh campaign, the designer is back with yet another iteration of this new era. Since September 2022—when Lee decamped from Bottega Veneta to take on the role formerly occupied by Riccardo Tisci—the industry has wondered what the young designer who brought Bottega from Italian heritage label to the hottest thing on red carpets worldwide will be able to do for Burberry. This time, Lee has stayed consistent with the aesthetics of creative expression number one, tapping Tyrone Lebone to photograph names like Skepta, Vanessa Redgrave, and Georgia May Jagger wearing classic, signature pieces from Burberry.

Jagger, pictured here, lounges on top of the most luxe bean bag chair we’ve ever seen.

Son Heung-min, the South Korean soccer star, also features in the campaign—wearing, of course, the brand’s unmistakable check pattern.

When Lady Gaga linked with Dom Pérignon back in October of 2021 on a limited-edition collection of rosé wines, the campaign imagery depicted LG in all her Chromatica era majesty (it makes sense, given the creative direction of those ads, which celebrated the musician’s “Queendom”). But the second iteration of this partnership comes with an altogether different set of imagery. In “Chapter 2,” Gaga is photographed in black-and-white by Mario Sorrenti; she is dressed in simple but chic eveningwear, her hair worn loose and down and with minimal makeup—which might call to mind her recent Oscars performance.

The campaign also features a video by Yoann Lemoine (aka Woodkidd) with choreography by the Belgian dancer Sidi Larbi Cherkaoui.

Along with the campaign, Dom will release its highly anticipated Vintage 2013 wine—which has spent the past 10 years aging in the French label’s cellar.

Blackpink superstar Jennie’s next Calvin Klein campaign has finally dropped—and with her sweet feline friend in tow, no less. The musician, along with fellow campaign stars Michael B. Jordan, FKA Twigs, Kendall Jenner, and Aaron Taylor-Johnson, were photographed by Mert and Marcus Piggott for the series, which is an extension of the brand’s “Calvins or nothing” concept.

Jennie, shown here in CK’s classic underwear set, features prominently in the ads, which feature a pared-down and stripped-back look at major celebrities.

Kendall Jenner does her best homage to “nothing gets between me and my Calvins.”

…and embodies a Risky Business spirit in white tube socks.

FKA Twigs cuts an impressive figure from beneath a CK denim overshirt.

CaIf you needed any more proof that aughts models are making a comeback, look no further than Acne Studios’s latest campaign. In it, 2000s super Devon Aoki (aunt to Yumi Nu, sister to Steve Aoki) is photographed in Los Angeles by Dutch visual artist Carlijn Jacobs in Acne’s latest wears.

“The campaign reimagines the cult model as a mysterious, enigmatic muse,” a statement from Acne read.

She may be known outside of fashion circles for her acting chops in the Fast and the Furious, but Devon Aoki has officially re-staked her claim on house campaigns.

When Jessica Stam made her return to the New York Fashion Week runway for the fall 2023 season at Dion Lee, audible gasps could be heard from fans in the crowd who’d followed Stam’s career since the early aughts. The Canadian model went on to walk at Anna Sui, Brandon Maxwell, and Thom Browne, before jetting off to Milan to appear at Missoni, Ferragamo, and Tomo Koizumi. Now, Stam is solidifying what fashion folk are calling “The Stamissance”—by starring in Marc Jacobs’s latest campaign, which sees the model posing alongside her namesake purse.

The Stam Bag, which debuted on Jacobs’s fall 2005 runway and became an “It” accessory during the aughts before it was retired in 2013, is the latest addition to the (M)Archives collection—and will be available in two sizes. To celebrate the revival of the Stam Bag, Marc Jacobs tapped a group of the most famed names from the aughts: Ashanti, shown here, among them.

Selma Blair also features in the advertisements, which were shot by Harley Weir.

Ashlee Simpson tries on a black mullet (and Marc Jacobs Lili Kiki platforms) in the campaign.

Jennifer Lopez makes her debut as Intimissimi’s new global ambassador in the Italian lingerie brand’s spring 2023 campaign. Selected for her “strong and modern sexiness,” Lopez lounges in her handpicked selections from the brand’s latest line.

Omega has revealed their Seamaster Aqua Terra with a star-studded campaign. The house tapped their familiar-faced brand ambassadors, Zoe Kravitz, Eddie Redmayne, and Zhou Dongyu to pose in the new style. The watch offers shoppers a variety of dials colors to choose from, and is meant to celebrate the individuality of each wearer. The campaign emphasizes the personality of each ambassador through their chosen color. To find out more about the Seamaster Aqua Terra, check out omegawatches.com.

For the 6th year in a row, Italian heritage jeweler, Pomellato honored International Women’s Day with an awareness campaign featuring a cast of glass-ceiling breakers and notable names. New to the Pomellato family is actress Joey King, who joined “Pomellato godmother” Jane Fonda in the campaign. Italian volleyball star and LGTBQ+ Icon, Paola Egonu and Iranian professional climber and women’s rights activist, Nasim Eshqi are also featured. This year’s video campaign focuses on the topic of freedom, and what that means to each woman today.

“Pomellato godmother” Jane Fonda poses for the brand.

Hedi Slimane has done it again. The Celine creative director and photographer is known for his intimate portraits of famed rock and rollers (see: Julian Casablancas farther down in this gallery, whom he shot at the Chateau Marmont)—but legend has it that the iconic artist Bob Dylan has always been something of a white whale for the designer. Now, Slimane has achieved his decades-long goal of photographing the musician. For the latest installment of his “Portrait of a Musician” series—which has previously featured Kevin Parker of Tame Impala, Leikeli47, and many more—Dylan sat with his guitar for black-and-white photographs consistent with Slimane’s quiet but impactful style. The photoshoot took place in Malibu back in December 2022.

For Gucci’s latest fragrance campaign celebrating its Guilty perfume, the Italian house tapped A$AP Rocky (here, showing off his movie-star good looks) also known as the father of Rihanna’s son; Julia Garner, and Elliot Page in old Hollywood-esque headshots.

Just imagine hanging out with these three—excuse me, I mean these five, perfume bottles included.

Under photographer Glen Luchford’s soft lighting, Page, Garner, and Rocky become emblems for the campaign—“an ode to self-acceptance, friendship and love in all its forms,” according to Gucci.

Each star was shot inside a home, evoking the feeling of “magnetic moments of connection.”

For spring 2023, Alexander McQueen tapped a whole host of A-listers—Naomi Campbell, pictured here; and Sadie Sink among them—to slip into the brand’s latest designs for a short film created by Jonas Åkerlund.

Sadie Sink dons McQueen’s latest riff on the kimono, this sculptural sleeveless gown, in a hall of mirrors. In the London-set video, French actress Pom Klementieff, singers Yseult and Mette, and model Nyagua are filmed standing against strong backdrops—from an industrial underground parking garage to St. Paul’s Cathedral.

Yseult in the new Alexander McQueen ads.

Ferragamo creative director Maximilian Davis chose photographer (and W favorite) Rafael Pavarotti to execute his bright, sultry, and multicolored vision for the Italian house’s spring 2023 advertisements.

Against the dramatic shade Ferragamo’s signature red, the label’s new house codes come into focus: elegance, ease, exacting tailoring, and, as the brand puts it, “contemporary clarity.”

Julian Casablancas and his bands, The Strokes and The Voidz, may be synonymous with New York City—but the influence their music has on Los Angeles’s thriving rock scene cannot be understated. Hedi Slimane, creative director of Celine and noted rock star photographer, is well aware of this fact, and has chosen to celebrate it in his singular, artistic manner. For the latest installment of Slimane’s “Portrait of a Musician” series—which has previously featured Kevin Parker of Tame Impala, Leikeli47, and many more—the designer assumed his position behind the camera, as he’s done since the early 2000s, when he documented the rock and roll resurgence in downtown Manhattan. Here, Casablancas poses on the roof of the iconic Chateau Marmont in West Hollywood.

The photographs, a combination of environmental shots at Chateau Marmont and studio portraits, capture Casablanca’s rebellious spirit. Of course, Slimane knows all about the Strokes singer’s rabble-rousing; the two have been hitting dive bars in the Lower East Side together since the early aughts.

Casablancas strikes a power stance poolside at the Chateau Marmont, wearing one of what’s become Slimane’s signature silhouettes at Celine: an extra long bar jacket with lapels so sharp they could cut diamonds.

And, as any true rockstar does—Casablancas wears black shades in every frame. We love to see it.

Sure, Irina Shayk and Kendall Jenner are supermodels, but the real star of Marc Jacobs’ spring 2023 campaign is the designer’s sky-high platform Kiki Mary Janes. Photographed in Los Angeles and styled by Alastair McKimm, the ads make the case for wearing your favorite accessories and not much else.

Kate Moss made waves when she walked Matthieu Blazy’s spring 2023 show titled ‘the world in a small room.’ Now she’s back starring in the Italian label’s ad campaign in the exact same look she wore on tne runway. Much like Blazy’s vision for the house, the visuals are pared pack and minimal which allow the house’s Andiamo bag to shine. The new must-have accessory features a fresh iteration of the house’s signature intrecciato technique and its name, which means “let’s go,” in Italian is meant to inspire your next adventure.

Burberry’s newly minted creative director, Daniel Lee, is seeking to make his mark on the brand. Since September 2022—when Lee decamped from Bottega Veneta to take on the role formerly occupied by Riccardo Tisci—the industry has wondered what the young designer who brought Bottega from Italian heritage label to the hottest thing on red carpets worldwide will be able to do for Burberry. On February 6, Lee released his first “creative expression,” as the brand is calling it, in the form of a fresh campaign bearing a new logo—and the return of Burberry’s famed Prorsum line, which was axed in 2015.

The ads feature some of London’s finest, including Skepta, Shygirl, Lennon Gallagher (the son of Oasis frontman Liam Gallagher), Vanessa Redgrave, and many more, all photographed by Tyrone Lebon. Here, the South Korean actress Jun Ji-Hyun poses in one of Burberry’s unmistakable signature: the camel trench coat.

Emily Ratajkowski turned her spring 2023 campaign with Tory Burch into a family affair. Along with fellow models Vittoria Ceretti and Ugbad Abdi, EmRata’s son, Sylvester (whom she lovingly refers to by his nickname, Baby Sly,) makes his debut in a few of the photos shot by Jamie Hawkesworth.

Photographed at golden hour in the Hollywood Hills, the foursome appear in key looks from Burch’s spring 2023 collection—including a range of mirrored gowns, Italian wool blazers, satin skirts, and new ivory and denim jacquard “T” monogram totes.

According to the brand, this particular campaign aims to “celebrate the strength of women and the power of femininity, motherhood, and family”—a concept that Brian Molloy evoked in the runway looks he chose for the ads. Sylvester, of course, opted for a lime green monster costume for his campaign look. How many three-year-olds do you know who can say they’ve made that kind of impact?

Kendall Jenner is no stranger to being a campaign star—but it’s safe to say the latest images from Proenza Schouler’s spring 2023 feature the model in a brand-new light. Appearing in looks from the label’s latest runway presentation, Jenner features in the campaign alongside Arca and Selena Forrest.

Davit Giorgadz photographed the campaign, which served as a debut for Proenza Schouler’s latest accessory: the Bar Bag, shown here.

The brand described its spring 2023 collection as “an unabashed cacophony of…the sensual and tactile qualities that bring pleasure to life.”

The “sensual tactile textures roaming free” in this collection are put on brilliant display in the photographs of Jenner.

Simona Tabasco and Beatrice Grannò stole hearts around the world as the breakouts of The White Lotus’s Sicily-set second season, and now they’re starring in Skims’s 2023 Valentine’s Shop Campaign.

Real-life friends for over a decade, the Italian duo brought their natural chemistry onscreen as the mischievous Mia and Lucia on the HBO smash hit. For the sensual and sweet Skims campaign, they model pink and black colorways of the brand’s best-selling Fits Everybody and Silk collections. “Having the opportunity to work alongside my friend Simona and to experience our first global fashion campaign together is something very special,” Grannò said.

The sets also feature vintage-inspired lace detailing. “To be featured in a global fashion campaign with Beatrice that celebrates friendship, women, and feeling empowered and sexy in your own body is so rewarding,” said Tabasco.

Please, move out of Dakota Johnson’s way—she’s got errands to run. In Gucci’s latest campaign celebrating its The Jackie 1961 bag, the actress heads to yoga, meets a friend for lunch, and goes out on the town in images that look like a paparazzo snapped them streetside.

The images—which were shot, in fact, by Glen Luchford—feature diptychs of Johnson going about her business, with the sleek Jackie 1961 bag on her arm or slung across her chest in various colorways and textures.

Miuccia Prada and Raf Simons’s spring 2023 Prada campaign features some of the brand’s greatest hits on a slate of the biggest names, including Euphoria’s Hunter Schafer (shown here). In a brown and white dip-dyed dress, Schafer clutches a lavender tote—two iconic Prada styles.

Vincent Cassel, perched on the end of a bathtub, wears boots with Raf’s distinct exaggerated cowboy silhouette.

All of the stars, photographed by David Sims, bring the drama—but we especially love this image of noted Prada fan Letitia Wright.

There’s no one we’d rather see holding an anthurium flower from Loewe’s spring 2023 collection than Josh O’Connor (okay—maybe Stéphane Bak; conveniently, he’s in the campaign as well).

Another David Sims banger, this season’s advertisement features the two actors in J.W. Anderson’s at-times surreal designs.

Here, O’Connor is laden down with ephemera—a visual theme in the campaign that, the brand explains, “explores a liminal zone between the staged and the introspective, human personality and crafted item.”