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Wednesday Addams isn’t an obvious source of fashion inspiration, but the gothic style of the brooding and maudlin problem child has become increasingly popular over the past year, helped by Jenna Ortega’s breakthrough role in Tim Burton’s most recent adaptation.
Black lace dresses, Peter Pan collars, mini kilts, puff sleeves: all staples of Addams’ wardrobe since the character was first created more than 80 years ago, and now can be seen everywhere — from the runway to fashion magazine covers.
If you aren’t ready to go full Wednesday Addams (or are waiting for a fully-formed Halloween costume, instead), then this brand new collection from accessories brand Kitsch is the perfect way to make your way over to the dark side, at least sartorially speaking. The Wednesday Addams x Kitsch collection, which dropped Monday morning, includes headbands, claw clips, snap clips, hair ties and scrunchies, all designed in black, white and purple pattern — best accessorized with symmetrical braids.
The new collection follows a string of limited-edition capsules from the hair accessories brand pegged to buzzy films and shows. In June, they launched a Barbie collection featuring hot pink satin pillowcases, the brand’s signature heatless hair curlers and bedazzled scrunchies.
Kitsch even has a Harry Potter collection, whose headlining product is a four-piece body wash set inspired by Hogwart’s Honey Duke’s Candy Shop.
Shop the entire Wednesday Addams x Kitsch collection here, and check out some of the best pieces below: