The Best Fall 2022 Fashion Campaigns

The traditional fashion schedule may have been completely upended over the past two years, but if there’s one thing you can rely on to arrive at the same time each year it’s fashion’s fall/winter campaigns. Each summer, like clockwork, luxury houses start to unveil their cinematic ads featuring top models and Hollywood’s A-listers, often both at the same time. Early out of the gate this year was Prada’s men’s campaign starring Jeff Goldblum, Damson Idris, and Rami Malek photographed by David Sims and juxtaposed with still life portraits of the actors’ personal items. Sims would go on to apply a similar creative direction to Prada’s womenswear campaign starring Hunter Schafer and Kendall Jenner. Some brands’ ads have not only welcomed the upcoming season, but also doubled as announcements: Louis Vuitton dubbed Cate Blanchett its latest brand ambassador, while COS enlisted Natasha Lyonne to tease its upcoming New York Fashion Week debut. Check back here often as we track the latest surprise stars and eye-catching images of the fall/winter 2022 season.

Proenza Schouler

Courtesy of Proenza Schouler

Bella Hadid opted for a palette of black and white for Proenza Schouler’s fall 2022 campaign. Here, the model appears in one of the label’s looks straight from the runway.

Proenza Schouler

Courtesy of Proenza Schouler

The campaign, which also features Julia Nobis, launches the brand’s Drawstring Tote, which also first appeared on the fall runway and will now be available in a shoulder and a crossbody option.

Proenza Schouler

Courtesy of Proenza Schouler

Photographer Tim Elkaim shot the images at The Brant Foundation Art Study Center.

Photo by Michael Bailey-Gates via Valentino

As the first person to ever step out in Valentino’s seemingly omnipresent shade known as Pink PP, it was only right that Zendaya got the honor of starring in its first campaign.

Photo by Michael Bailey-Gates via Valentino

Lewis Hamilton joined her to showcase some of its menswear iterations.

Photo via Celine

If it ain’t broke, don’t fix it. Hedi Slimane has discovered a winning formula for enticing Celine customers: photographing the house’s offerings on Kaia Gerber in black-and-white.

Photo via Celine

The latest photos come on the heels of another set he took in the south of France.

Photo by Mert and Marcus for Balmain

Lila Moss went full-on chameleon for Balmain. We wouldn’t be surprised if it took even Kate a second to recognize her daughter.

Photo by Mert and Marcus for Balmain

We imagine this wasn’t the footwear the model Mukasa Kakonge imagined he’d be wearing when he found out the campaign would be shot on the beach.

Photo by Mert and Marcus for Balmain

T-minus 10 minutes until we see one of these dresses on Olivier Rousteing’s pal Kylie Jenner, who recently wore a similar look.

Casablanca

Photo by Hugo Comte via Casablanca

How on Earth did Nicolas Cage end up in a high-fashion campaign? He hasn’t been able to get enough of Casablanca since purchasing one of the label’s shirts at a pop-up, so when creative director Charaf Tajer approached him to participate, the actor happily obliged.

Casablanca

Photo by Hugo Comte via Casablanca

You know a casting agent is taking you seriously when they ask you to pose alongside none other than Anok Yai.

Casablanca

Photo by Hugo Comte via Casablanca

Not to mention Alton Mason (who recently told W that Cage was a natural on set).

Photo by Mario Sorrenti via COS

COS also turned to Hollywood for fall 2022. Natasha Lyonne helped the London-based brand both step into the new season and announce its upcoming New York Fashion Week debut.

Photo by Mario Sorrenti via COS

The same goes for Paloma Elsesser, whose belted leather coat has us craving autumn more than ever.

Photo by Tyrone Lebon via Miu Miu

Thanks to Miu Miu, Emily Ratajkowski got press for a reason other than those pesky divorce rumors.

Photo by Tyrone Lebon via Miu Miu

She was joined by Emma Corrin, who looks worlds away from their mousy character in My Policeman, Corrin’s upcoming film with Harry Styles.

Photo by Tyrone Lebon via Miu MiuEmily Ratajkowski in a Miu Miu campaign

You can’t have a Miu Miu campaign without Miuccia Prada superfan Sydney Sweeney. As if we weren’t already dreaming of fall and winter amid this heatwave, the Euphoria star’s navy coat is excellent inspiration for the coming season.

Photo by Steven Meisel via Fendi

Fendi had the honor of booking Linda Evangelista for her first campaign in years. The supermodel, who has been out of the public eye after being what she’s described as “brutally disfigured” by a botched cosmetic procedure, helped the house celebrate the Baguette bag’s 25th anniversary by posing with the accessory (and a pile of baseball hats).

Self-Portrait

Photo by Zoë Ghertner via Self-Portrait

Gigi Hadid didn’t have to travel far for her shoot with Self-Portrait. Zoë Ghertner photographed the model on the streets of her home of New York City, doing so in a style reminiscent of Juergen Teller’s iconic model go-see photos.

Self-Portrait

Photo by Zoë Ghertner via Self-Portrait

The ads also serve as some serious summer style inspiration.

Self-Portrait

Photo by Zoë Ghertner via Self-Portrait

Photo by Mert Alas and Marcus Piggott via Versace

After embodying Pamela Anderson in Pam & Tommy, Lily James did a complete 180 and went Goth for Versace. “Wearing the collection unlocked her own personal attitude and she took on a new energy and power,” Donatella Versace said of the actor’s transformation in a press release. “That’s exactly how you should feel when wearing Versace!”

Photo by Craig McDean via Fendi

Kim Jones’ latest collection for Fendi is a contemporary ode to the brand’s archives, inspired majorly by Karl Lagerfeld’s collections from both spring/summer 1986 and autumn/winter 2000. Bella Hadid takes center stage in the campaign, which is described as “a diametric exploration of strength and softness.”

Photo by Craig McDean via Fendi

With accessories designed by Silvia Venturini Fendi, and jewelry created by her daughter, Delfina Delettrez, Fendi’s autumn/winter 2022 collection is truly a family affair, celebrating the legacy of the brand, as well as the future directions it may take.

Photo by Steven Meisel via Moschino

Jeremy Scott just gave Iris Law, the 21-year-old daughter of Jude Law and Sadie Frost pictured in the top lefthand corner, the ultimate modeling seal of approval. The creative director of Moschino cast her alongside the likes of industry vets like Mariacarla Boscono and Shalom Harlow photographed by Steven Meisel.

Photo by Steven Meisel via Moschino

Louis Vuitton

Sølve Sundsbø for Louis Vuitton

For her first ever campaign for Louis Vuitton, Cate Blanchett was outfitted in the house’s latest high jewelry collection and photographed by Sølve Sundsbø in a series of elegant portraits.

David Sims for Prada

A chewed pencil, a journal—such personal items are meant to offer insight into the models who star in Prada’s latest campaign, among them Hunter Schafer and Kendall Jenner. Photographed by David Sims and placed next to each star, the still life images serve as a thought starter about the relationship between fashion and humanity.

David Sims for Prada

Andreas Kronthaler for Vivienne Westwood

Courtesy of Vivienne Westwood

Two icons on one table. Courtney Love and Vivienne Westwood are a study in contrasts in Victorian white and black gowns from the fall 2023 collection.

Balenciaga

Nadia Lee Cohen for Balenciaga

Demna drew inspiration from minimalist ’90s advertising for his latest campaign starring Bella Hadid seen here with Abdou Diop.

Balenciaga

Nadia Lee Cohen for Balenciaga

David Sims for Prada

After a surprise appearance on the Prada runway, Jeff Goldblum fronts the house’s fall 2022 campaign alongside an object of affection. Damson Idris and Rami Malek round out the starry cast in the thoughtful diptychs lensed by David Sims.

David Sims for Prada

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