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Black Friday is just around the corner. But if you’re eager to score deals right now, a number of major retailers — like Amazon, Best Buy, Walmart, and Target — are already running early Black Friday sales.

Don’t fret if you’re unsure where to start — that’s where we come in. We’ve combed through all the available deals to help you find the best prices on everything from 4K TVs and mattresses to Apple products, gaming accessories, fashion items, and kitchenware.

If you, like many people, are worried about inflation and want to buy gifts sooner rather than later, there’s never been a better year to cross off your list early. We’re keeping tabs on all the best Black Friday sales leading up to the big sales event, so if you want to get a jump on savings, check out the best deals worth shopping for below. 

Insider is offering a Black Friday deal on its annual subscription for $38, the lowest price of the year. Get access to exclusive content, deep-dive reporting, and insights on how to get ahead in your career and finances.

Best Black Friday Apple deals

Though Apple doesn’t typically discount products directly for Black Friday, there are many Apple Black Friday deals from retailers like Amazon, Best Buy, and Walmart. You can save $50 on Apple Watch Series 7 and $200 on MacBook Air M1. 

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Great Price


Apple Watch Series 8 (41mm, GPS)

The Apple Watch Series 8 features a temperature sensor, car crash detection, and low-power mode. If you’re looking to upgrade from a previous model, the Series 8 offers a tremendous improvement in performance and use. It’s on sale for $50 off ahead of Black Friday.


$349.00 from Amazon

Originally $399.00Save 13%

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Deal


Apple MacBook Air M1 (2020)

$200 off the M1 MacBook Air is a superb deal, especially when you consider the M2 MacBook Air starts at $1,200, and isn’t usually discounted below $1,000.


$799.00 from Amazon

Originally $999.00Save 20%

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Deal


Apple Watch Series 7 GPS (41mm)

The Apple Watch Series 7 is extremely similar to the new Series 8. It’s only missing Crash Detection, body temperature sensing, and a new Low Power Mode that gives the Series 8 up to 36 hours of battery life. With that in mind, you can easily justify the $50 in savings with this deal on the Series 7.


$279.00 from Walmart

Originally $329.00Save 15%

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Lowest Price


Apple AirPods Pro (1st Generation)

The second-generation AirPod Pros were just recently released, but the first-gen AirPod Pros are still one of the best wireless earbuds you can buy. The Pros have a comfortable and stable fit, and an excellent sound profile with even better active noise-canceling. At $160, it matches the lowest price we’ve ever seen.


$159.00 from Walmart

Originally $179.98Save 12%

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Apple TV 4K (64GB)

The Apple TV 4K is a high-end streaming device with an A12 processor and a precise new Siri remote. We’ve seen better deals on this version of the Apple TV, but only by about $10.


$114.99 from Amazon

Originally $199.00Save 42%

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Apple Airpods (2nd Generation)

The second-generation AirPods are the company’s most basic, affordable model. And they’re still a good choice if you’re looking for a no-fuss pair of wireless earbuds. For a Black Friday early deal, they’re now down to $90, which is just $11 more than their all-time low of $79.


$89.99 from Target

Originally $129.99Save 31%

Best Black Friday tech deals

Black Friday brings some of the best deals that you’ll see all year on laptops, headphones, smart home devices, and more. You can save 35% on Sony headphones and 60% on Google Nest. 

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Great Price


Sony WH-1000XM4

Sony’s WH-1000XM4 are our go-to pair of headphones when we look for a balance, sound quality, noise-cancelling performance, and price. They’re on sale for $228 ahead of Black Friday, which is the lowest price we’ve seen them at.


$228.00 from Amazon

Originally $349.99Save 35%

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Dell Inspiron 15.6″ Laptop

This laptop is made with recycled plastics, designed with an ergonomic lift hinge, and uses the AMD Ryzen 5. Down to $330, this is an excellent price drop when it typically costs $550.

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Logitech K380 Multi-Device Bluetooth Keyboard

The K380 is a quiet, ultra-portable keyboard that can connect up to three devices, meaning you can switch seamlessly between a laptop, tablet, and phone. It’s one of the best keyboards for mobile devices, and it’s currently the lowest price we’ve seen it all year.


$29.99 from Amazon

Originally $39.99Save 25%

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Great Price


Fitbit Versa 2

With its large, squared-off touch screen, the Fitbit Versa 2 is an attractive and affordable mix of smartwatch and activity tracker. Pick one up for $100 before Black Friday.


$99.95 from Best Buy

Originally $149.95Save 33%

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Beats Studio Buds

For those who want high quality sound without the clunkiness of over-ear headphones, these buds from Beats can’t be beat. They come in two listening modes — noise-canceling and transparency — and offer up to eight hours of listening time when charged. At 33% off, you can save $50 on them during Black Friday.


$99.95 from Amazon

Originally $149.95Save 33%

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Google Nest Mini (2nd Generation)

Though you can often find these small smart speakers on sale, $20 is an especially low price to buy one at. Compact and simple in design, the Google Nest Mini is not to be underestimated; it offers all Google Assistant’s capabilities, including controlling all of your smart devices with just your voice.


$19.99 from Best Buy

Originally $49.99Save 60%

Best Black Friday home & kitchen deals 

There are also a ton of home and kitchen deals on Black Friday — including $80 off air fryers and $200 off espresso machines. For more ways to save, check out our coverage on the best Black Friday kitchen deals

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Lowest Price


De’Longhi La Specialista Arte Espresso Machine

De’Longhi is one of the best brands for home espresso makers. The Specialista Arte is one of our recommended mid-range makers and has the unique feature of a built-in tamper. This is the best price we’ve seen in six months on this machine.


$499.95 from Amazon

Originally $699.95Save 29%

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Rare Deal


Our Place Always Pan

This sleek, matte pan is an incredible gift for minimalists: It’s designed to replace eight pieces of cookware, functioning as everything from a pot to a frying pan. Normally $145, you can get it for $95 for Black Friday.


$95.00 from Our Place

Originally $145.00Save 34%

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Chefman TurboFry Air Fryer

Large enough to feed a family of at least four, this air fryer can churn out crispy fries, wings, and more without a ton of oil. It’s on sale for $80 off its normal price in the lead up to Black Friday.


$69.99 from Best Buy

Originally $149.99Save 53%

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Great Price


Eufy Robovac 30C

This vacuum is quiet and comes with boundary strips you can lay out to limit it to clean only the areas you want. It’s on sale for $110 off its normal price prior to Black Friday.


$149.99 from Amazon

Originally $259.49Save 42%

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Lowest Price


Shark Navigator Lift-Away Upright Vacuum

The Shark Navigator Lift-Away (NV352) offers excellent performance, a useful set of tools, and best of all, a reasonable price tag.


$179.99 from Amazon

Originally $199.99Save 10%

Best Black Friday TV deals

Black Friday is the best time of year to shop for a TV, with incredible savings on smart, 4k, and OLED models. You can save $500 on Sony and Samsung models.  

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Lowest Price


Sony 65-inch X90K 4K TV

Sony’s 2022 midrange LCD TV is a solid pick for buyers who want a good all-around 4K display. It has local dimming for improved contrast, along with wide color capabilities and support for the Google TV streaming platform. This $1,000 deal price is a new low for the 65-inch model.


$998.00 from Amazon

Originally $1,499.99Save 33%

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Samsung 65-inch S95B OLED 4K TV

Samsung’s first 4K OLED is also one of the very first OLED TVs to feature quantum dots. This technology allows the display to produce a wider range of colors than typical OLEDs. $1,800 is a new low price for this brand-new high-end set.


$1,799.99 from Best Buy

Originally $2,299.99Save 22%

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Lowest Price


Insignia 24-inch HD Smart TV

Though we don’t recommend TVs with HD resolution in larger sizes, this 24-inch Insignia 720p TV is a nice fit for buyers who want a tiny smart TV for casual viewing in a smaller space, like a kitchen countertop. It’s often discounted throughout the year, but $80 is an all-time low for this budget model.


$79.99 from Amazon

Originally $169.99Save 53%

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Amazon 55-inch Omni Series 4K Fire TV

The Omni Series isn’t the best when it comes to picture quality, but boasts handy smart TV features like hands-free Alexa support and video calling (camera sold separately), along with the latest Fire TV software. It’s often discounted below $400, but drops to $300 are less common.
Prime member exclusive


$449.99 from Amazon

Originally $559.99Save 20%

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TCL 55-inch 5 Series QLED Roku

The 5-Series TCL Roku TV marries premium picture with convenient streaming access. QLED Quantum Dot technology and the HDR Pro Pack with Dolby Vision combine for greater brightness and contrast, as well as a full palette of rich colors. This $430 deal price is common but still a great value.


$429.99 from Best Buy

Originally $499.99Save 14%

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Roku Streaming Stick 4K (2021)

Compared to the Roku Streaming Stick+, the new Streaming Stick 4K provides an improved viewing experience by adding support for Dolby Vision. This advanced high dynamic range (HDR) format can provide better picture quality on TVs that support it. Right now you can get it on sale for only $25, the best price we’ve seen for it yet.


$24.99 from Amazon

Originally $49.99Save 50%

Best Black Friday mattress deals

Top mattress brands like Casper, Leesa, and Tempur-Pedic always have significant sales for Black Friday. You can save 30% on the Tempur-Cloud mattress and 40% on Leesa’s Sapira Hybrid mattress. 

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Great Price


Zinus 12-Inch Green Tea Cooling Gel Memory Foam Mattress (Queen)

Sleepers of all types will appreciate the average firmness and budget-friendly price of the Zinus Green Tea Cooling Gel Memory Foam Mattress. Right now, it’s $85 off for Black Friday 2022.


$340.75 from Walmart

Originally $389.00Save 12%

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Lowest Price


Leesa Sapira Hybrid Mattress (Queen)

The Leesa Sapira Hybrid Mattress has great edge support and motion isolation. The mix of memory foam and pocket springs leads to an average firmness that makes it an outstanding solution for back pain sufferers of any sleeping style. Right now, it’s at an all-time low price.


$1,138.67 from Amazon

Originally $1,899.00Save 40%

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Great Price


Casper Down Pillow

The support and fluffiness level of the Casper Pillow is just right for many sleepers. It owes this perfect balance to a two-layer construction and cotton percale weave casing. It’s currently on sale for $65, close to the lowest price we’ve ever seen.


$125.10 from Amazon

Originally $139.00Save 10%

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Exclusive Promo


Tempur-Pedic Tempur-Cloud (Queen)

The Tempur-Pedic Cloud Mattress features contouring foam that cradles side sleepers of all body types while providing excellent heat dissipation and pressure relief. With our exclusive code BI30, you can save 30% on this mattress.
Use the promo code BI30 at checkout


$1,539.30 from Tempur-Pedic

Originally $2,199.00Save 30%

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Great Price


Sleep Number 360 i8 Smart Bed (Queen)

If you and your partner just can’t agree on a mattress firmness, the Sleep Number 360 i8 Smart Bed allows you to customize each side to your perfect firmness, and the bed automatically makes adjustments based on your body’s position. Right now, it’s $700 off.


$3,199.00 from Sleep Number

Originally $3,899.00Save 18%

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Great Price


Big Fig Mattress (Queen)

The Big Fig Mattress is constructed for heavier individuals with firm support and a high weight capacity for both the bed and the foundation that comes with it. Save $400 on the Big Fig Mattress when you use the promo code FRIYAY at checkout.
Use the promo code FRIYAY at checkout


$1,399.00 from Big Fig

Originally $1,799.00Save 22%

Best Black Friday gaming deals

Gaming deals aren’t hard to come by on Black Friday either, as you can find top sales on popular titles and equipment. You can save $40 on Madden 23 and $80 on a Sony wireless gaming headset. 

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Meta Quest 2 with Resident Evil 4 and Beat Saber Bundle (128GB)

As part of a special Black Friday promotion, you can now snag a Meta Quest 2 VR headset (128GB) with two free games, Beat Saber and Resident Evil 4, for $350. The headset typically comes with Beat Saber for $400, so this deal saves you $50 and adds an extra free game.


$349.99 from Amazon

Originally $399.99Save 13%

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Sony Inzone H7 Wireless Gaming Headset

This wireless headset comes from Sony’s new line of gaming products for PlayStation and PC, offering 360-degree spatial sound and a boom mic that can be folded away when not in use. It supports both Bluetooth and a dedicated wireless signal and lasts for up to 40 hours on a full charge. This deal matches the all-time low price of $148 we’ve seen in the past.


$148.00 from Amazon

Originally $229.99Save 36%

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Deal


Madden NFL 23 (PS5)

Even casual fans of the NFL will have a blast playing the latest edition Madden, which delivers the most life-like simulation of football yet.


$29.99 from Amazon

Originally $69.99Save 57%

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Rare Deal


“The Legend of Zelda Skyward Sword HD” for Nintendo Switch

The Legend of Zelda: Skyward Sword is a remake of a classic adventure game for the Nintendo Wii. Beyond updating the game in HD, the Switch version overhauls the motion controls and makes other improvements to make the game feel like a modern release. $40 is a rare deal price.


$39.00 from GameStop

Originally $59.99Save 35%

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Deal


Microsoft Xbox Series S|X Wireless Controller

The new Xbox controller is a streamlined, enhanced version of the previous Xbox gamepad. It’s slightly more comfortable. The buttons are slightly more responsive, the triggers are slightly quieter, and everything feels more cohesive. Right now, you can pick up a controller for $20 less than usual.


$39.99 from Microsoft

Originally $59.99Save 33%

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Deal


Razer Kraken X Wired Gaming Headset

Razer’s affordable Kraken X headset offers 7.1 surround sound on PC, manual controls for mute and volume, and memory foam ear cushions. It can also be used with Xbox, PlayStation, and Switch console, as well as any device with a 3.5mm audio jack. Right now, you can snag it for $10 off its usual street price.


$39.98 from Amazon

Originally $69.99Save 43%

Best Black Friday outdoor gear deals

Black Friday is a great time to save up on outdoor gear and equipment. LifeStraw’s personal water filter is discounted 74% for a bargain at just $13. 

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Great Price


Wahoo Elemnt Roam

The Wahoo Elemnt Roam offers turn-by-turn GPS directions, automatic route downloads, live position tracking, and a clear, easy-to-read color screen. It’s on sale for $100 off its normal price ahead of Black Friday.


$199.99 from Amazon

Originally $299.99Save 33%

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Deal


LifeStraw Personal Water Filter

LifeStraws are portable filters that can make even some of the murkiest standing water drinkable. For backpackers and hikers, a LifeStraw can be an invaluable tool in dire situations. Down to under $15, now is a great time to buy one.


$12.97 from Amazon

Originally $50.00Save 74%

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Lowest Price


Energizer LED Headlamp Pro360

The Energizer LED Headlamp Pro360 is affordable, water-resistant, and bright enough to light the way as you make your way in the dark. Clip the on-page coupon for an additional $3 off the sale price.


$16.32 from Amazon

Originally $22.99Save 29%


Allbirds Women’s Wool Runners

Allbirds Women’s Wool Runners are soft and supportive.


Allbirds Men’s Wool Runners

Allbirds Men’s Wool Runners sneakers are super comfortable, lightweight, and stylish. Since officially launching in 2016, San Francisco-based startup Allbirds now makes six different shoe silhouettes and has experimented with a variety of sustainable materials.


Columbia Tipton Peak Insulated Jacket

This versatile jacket is insulated, waterproof-breathable, and features a warm thermal-reflective lining.

When is Black Friday?

Black Friday is on November 25, the Friday after Thanksgiving. Many retailers are starting their Black Friday sales early, so you can expect to see sales pop up several weeks before the big day. 

Black Friday deals will continue throughout the Thanksgiving weekend, leading into Cyber Monday on November 28. 

Which retailers have sales for Black Friday?

Nearly every online retailer has a Black Friday sale, and big-box stores like Walmart, Target, and Best Buy will host in-store Black Friday sales as well. Amazon will also run a major Black Friday sale online, and smaller retailers and direct-to-consumer brands like Brooklinen, Casper, and Lululemon will likely host big sales, too. 

What should you buy during Black Friday?

What you should buy depends largely on what you either need or want to buy. The difference in discounts from deal holiday to deal holiday is so slim at this point it’s almost never worth waiting for the next one.

The one exception is TVs when the absolute lowest price you’ll find on most models is usually just before the Super Bowl. But smart TVs are still a great buy during Black Friday, especially if you need one right now. This would be the time to ask yourself if it’s really worth spending the holiday season without an upgraded TV in order to save another $50. 

Other discounts for Black Friday span every category, from clothing and toys to popular tech products from brands like Apple, LG, and Samsung. For larger purchases like mattresses, we think Black Friday is actually a better time than Memorial Day to make a purchase. When comparing historical discounts, we actually saw lower prices and better deal bundles during Black Friday. 

Is Black Friday or Cyber Monday better?

Generally speaking, Cyber Monday tends to have better deals on clothing, smaller giftable items, home goods, and older models of tech products, while Black Friday tends to be the best time to make larger purchases like appliances and pricier or newer tech products for your household. 

“Black Friday equals big-ticket items,” says Steve Koenig, the vice president of research at the Consumer Technology Association. “With big deals on TVs, laptops, game consoles, and more during Black Friday week, many [people’s] purchases end up being for themselves or their own households.”

However, the lines between these two deal days are starting to blur, with discounts often beginning days or weeks before Black Friday and running through or beyond Cyber Monday at the same rate. The difference in discounts is also becoming negligible. You may only be saving a few dollars by choosing one day over the other.

If you’re curious to learn more, our former deals editor spoke with several experts to break down the difference between Black Friday vs. Cyber Monday.

Can you shop Black Friday deals online?

Yes, Black Friday deals are available online but there will likely also be in-store exclusive deals (historically called “doorbusters”) from big-box retailers to incentivize visits to brick-and-mortar locations. 

What deals were popular last year during Black Friday?

Last year, we saw a lot of interest from readers in Apple products, small kitchen appliances like Instant Pots, and streaming deals from platforms like Hulu and Disney Plus.

Among Insider readers, the most popular deals from last year’s Black Friday sale included a Hulu annual subscription ($0.99 per month for 12 months, down from $8 per month) and the Apple AirPods Pro ($159, down from $249). Other popular deals included Sony’s PlayStation 5, the Apple Watch Series 7, a pack of Amazon smart plugs, and the Instant Pot Duo Plus.

Why is it called “Black Friday”?

The term “Black Friday” originated on September 24, 1869, after two investors caused a stock market crash by driving up the price of gold. Along with a 20% drop in the stock market that day, farmers also experienced a 50% drop off in harvest value for both corn and wheat. 

The term returned nearly a century later in the 1950s. Police officers used the phrase, “Black Friday,” in reference to the Friday between Thanksgiving and the annual Army-Navy college football game. People would use this day to travel into town to shop, forcing local police forces to work longer hours in order to manage the influx of both traffic and shoppers.

Eventually, businesses began to adopt the term, though they originally tried to coin it as “Big Friday.” The new name never stuck and by the 1980s, “Black Friday” became the go-to phrase associated with the massive shopping day.  

Deal predictions for Black Friday 2022

Based on last year’s discounts and recent deal events like Prime Day, we have a good idea of which products will go on sale this year.

Apple products like the AirPods Pro, Apple Watch Series 7, and MacBooks are likely to see some of their lowest prices of the year. We’re also expecting to see some of the year’s best deals on TVs like TCL’s 65-inch 4K Roku TV and LG’s 55-inch Class 4K UHD OLED Smart TV, both of which are already on sale ahead of Black Friday. 

We’re not expecting Black Friday deals on next-gen consoles, like the PS5 or Xbox Series X. However, we are expecting major Black Friday restocks closer to Thanksgiving, especially at retailers like Best Buy and Game Stop. Expect some good deals on PS5 and Xbox games and accessories, too.

And although Amazon already hosted two of its Prime Day sales this year, it never misses an opportunity to run deals of its own during Black Friday, especially on its own products. We expect to see devices like the Amazon Echo, Fire tablets and TVs, and Ring smart home devices discounted either at the prices we’ve seen during Prime Day or lower.

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Disclosure: Written and researched by the Insider Reviews team. We highlight products and services you might find interesting. If you buy them, we may get a small share of the revenue from the sale from our partners. We may receive products free of charge from manufacturers to test. This does not drive our decision as to whether or not a product is featured or recommended. We operate independently from our advertising team. We welcome your feedback. Email us at [email protected].