Brian Steinberg

Workday is getting ready to go back on tour. The human-resources and finance software company is ready to launch another leg of the ad campaign it launched in 2023’s Super Bowl LVII, in which popular musicians set the record straight on whether high-performing corporate types ought to be called “rock stars.” In this go-round, two […]

A group backed by many of the entertainment sector’s biggest traditional TV companies said it would back audience-measurement tools from Comscore and VideoAmp for use in national ad deals, the latest effort by media giants to create an alternative to Nielsen for tabulating viewership. Whether or not the new ad currencies will gain traction will […]

One of the benefits of hosting any sort of news or discussion program on TV is an authorization to talk. Now some TV journalists and personalities are also being given permission to bite. NBCUniversal needs to get out the proverbial Bactine after being savaged earlier this week by many of its top news personalities over […]

A long line of MSNBC’s most popular anchors spent Monday calling out the network’s corporate sibling, NBC News, for its hire of former Republican National Committee chair Ronna McDaniel in a stunning display of internal rifts laid bare on the TV screen. The hire of McDaniel as a contributor is “inexplicable,” Rachel Maddow said on […]

Chuck Todd left moderating duties at “Meet The Press” behind several months ago, but he isn’t through with the show yet. During a surprising appearance on Sunday’s broadcast of the program on NBC, Todd took issue with a decision to hire former Republican National Committee chair Ronna McDaniel as an NBC News contributor, then put […]

Ronna McDaniel is no doubt going to create a lot of sound and fury over at NBC News. Shakespeare could tell you what it’s all going to signify. NBC News surprised the nation’s legions of news critics (in these days of social media, it seems, anyone can be one) Friday when it unveiled a new […]

Comscore, Inc. has been granted accreditation by industry watchdog Media Rating Council for its national and local TV-audience measurement services for households and average audiences, a critical win that threatens to erode Nielsen’s dominance of the field. Comscore has been working for months to win backing from the MRC, an independent industry organization that scrutinizes […]

Walt Disney Co. is teaming up with two big programmatic sellers in a bid to broaden the ad base for Hulu and Disney+. The entertainment giant, which also operates ABC and ESPN, said the pacts with Google’s Display & Video 360 and The Trade Desk will help make streaming ad inventory across the two platforms […]

Bill Maher’s long-running “Real Time” is getting more time across the Warner Bros. Discovery portfolio. CNN will start running episodes of the program on Saturday nights at 8 p.m., a day after their original broadcasts on HBO. The show will also continue to be available live and on demand on the streaming platform Max. “The […]

Tired of forking over hundreds of dollars for cable channels that aren’t always available? DirecTV may have a solution, albeit a controversial one. The satellite content distributor said Sunday it would give its subscribers the choice to “opt out” of receiving the feeds of local TV stations “for as long as they want,” and get […]